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Driving Safely with Nature

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North American roads cover millions of miles of landscape through habitats that vary from desert and grassland to mountain or forest and everything in-between. While we enjoy the freedom of the open road, we are nearly always crossing through the homes of wild creatures which may venture out on the road at the worst time possible. Road Safety

Follow these tips to avoid a collision with our natural neighbors.

1.  Pay Attention - It may seem like the most basic of instructions, but in our tech-crazy world too often we are looking at things other than the road. Don't let a quiet highway lull you into a sense of false security. An animal can wander onto the road at any moment. Keep your eyes alert and watch for movement. When driving between stands of trees or crops like corn, note an animal entering the road may seem to appear out of nowhere, with very little warning.

2.  Improve Your Night Sight - Make sure your windshield is clean and clear, especially when night driving. Use your high beam headlight setting when there are no oncoming vehicles and watch for the telltale glow of eyes reflected from your lights. Be extra careful at dawn and dusk when visibility is compromised and wildlife is on the move.

3.  Slow Your Roll - Keep your speed under 70mph (110kph) after dark. Going any faster means you are out running your headlights, which means you cannot react fast enough to an obstacle to stop before a collision. During the day, consider slowing down in known habitats or where animal crossings are indicated by road signs. Slowing down may cost you a few minutes, but that's a much smaller cost in time and money than a high-speed collision with an animal.

4.  If the Inevitable Happens - If you cannot avoid an animal hit, stay in your lane and hold your brake pedal to the floor. Nearly every car on the road now has anti-lock brakes, which will not only stop you quickly but will allow you to maintain steering control. If you have time, lay on the horn. This can break a light-induced trance in the animal and cause them to run out of harm's way. Swerving to avoid an animal may expose you to a much more dangerous collision with other vehicles or cause you to lose control of your car. Nobody wants to hit an animal but saving your own life and those of your passengers is your first priority. 

5.  After the Incident - If you strike a small animal it is likely you and your car will be unscathed.  Larger animals like deer, elk and alligators are more likely to do serious vehicle damage and can even result in serious injury to vehicle occupants. If you have a collision with an animal do not try to treat the animal.  Hurt animals can be very dangerous. If the animal remains alive after the hit, stay in your car and call authorities. They will respond to the incident, file a report, and take care of the animal in the most humane way possible. Regardless of the condition of the animal, most states require you report a large animal hit, and your insurance company will want a police report so do not be tempted just to drive away, even if your car is capable of leaving the scene.

We are lucky to share our roads and our world with an untold number of creatures great and small. A little caution and preparedness can help us get where we are going safely while preserving the lives of the creatures whose homes we drive through every day on our way to work, school and play.

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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $100 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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